15 Clinchers to Motivate and Persuade

What's a clincher? It's a statement at the end of your promotional piece, that motivates the reader to take the next step.

Up to this point, your material is focused on persuading the reader that he or she really needs your service or product. Now, when they're teetering on the brink of a decision, it's time to use some nifty phrases to help push them over the edge.

Copywriting

Here are some examples for you to copy. Or to use as patterns to adapt to your own situation.

15 Clinchers to Motivate and Persuade

- Why settle for [this] when you can have [that]?

- What do you have to lose?

- We have only a limited supply.

- You'll wonder how you ever lived without it.

- That's all it takes.

- Don't miss out!

- Put these ideas to work for you.

- Now it's time for you to make a winning decision.

- Don't miss this once-in-a-lifetime opportunity!

- Reserve your [item] today.

If your goal is to have people contact you, here are some clinchers that will help get them to pick up the phone or make a beeline for your store.

- Please don't hestitate to call us.

- We'd love to hear from you.

- Just give us a call.

- All you have to do is fill out the enclosed form.

- Come in and introduce yourself to us!

Often promotional materials leave you thinking "What now?" When you use a powerful clincher, the reader knows exactly what's expected of her. Without any direction, she's at a loss to know what happens next. When you don't give clear instructions, she'll be confused and is likely to leave your website, discard your letter, or just dump your ad in the trash can.

It's up to you to make sure she doesn't.

Now it's your turn: What clinchers could you use to underscore your offer?

15 Clinchers to Motivate and Persuade

Maggie Dennison is a Marketing Consultant and Writer. She is the author of "11 Steps To Marketing Materials That Get You Clients NOW!" Maggie holds a Master's Degree in Applied Psychology, and is fascinated with what triggers people to do the things they do. And that's exactly what marketing materials are all about. Pick up a free report "11 Keys to Website Content That Works" at her website http://MyMarketingmessage.com.

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Engine Turns Over But Doesn't Start

Your engine turns over, but will not start. Before you send your mind in a million directions thinking about what it might be, you should remember the K.I.S.S. Method (Keep It Simple Stupid.) There are plenty of reasons that a modern motor will turn over but will not crank up. Don't worry about all of those hundreds of parts that could cause this problem. Focus instead on the basics.

Does your engine have fuel and does it have spark? Those are the only two things you engine needs to run. First check to see it if your car has any spark. Remove a spark plug and place it back into the plug wire or coil that went on top of it. Hold the bottom of the spark plug on a good ground like the valve cover or exhaust manifold, and have someone crank the motor. If you see a spark then go to testing the fuel, if you do not see a spark then it's time to chase that issue.

Search Engine Marketing

You have spark then find a can of starting fluid or flammable brake cleaner to spray into the air intake, and please don't use paint. Since you have a spark and you are now introducing fuel, your engine should start. That means your car is not delivering fuel to your motor. Start to see if your car is delivering fuel via the fuel pump, and work your way through the no fuel trouble tree here.

Engine Turns Over But Doesn't Start

If you didn't have any spark you could be looking at a number of issues. Start simple and see if you are getting spark through your coil or one coil pack. If you have no spark coming from a coil then you will need to get a wiring diagram for your vehicle and check you power and grounds.

Some of this may seem very complicated, but it's only as hard as you make it. Find some easy to understand information on electrical diagnosis and learn how easy it is to really understand. One you understand you electrical system on your car you can fix almost anything.

Engine Turns Over But Doesn't Start

Toyota Repair Videos is committed to the best information so you can learn to work on your own Toyota from home. We offer an ever increasing array of informational videos specifically for your Toyota. Check us out at http://toyotarepairvideos.com

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